In 2021, Rasacha has the pleasure of working with the Alsea Group, which is the leading restaurant operator in Latin America and Spain, with globally recognized brands within the Fast Food, Cafeterias, Casual Dining, Fast Casual and Family Restaurant segments. . Their story began in 1990 when they acquired the master franchise of Domino’s Pizza in Mexico and opened their first store. Since then, this Mexican company has experienced exponential growth, acquiring global franchise rights. It has a multi-brand portfolio made up of Domino’s Pizza, Starbucks, Burger King, Chili’s, P. F.
This new concept has made it possible to create a more versatile restaurant with various settings depending on the consumption occasion. Also, the lighting plays a fundamental role in the creation of these two differentiated environments, more noisy and clear during the day and dimmer and more intimate at night.
Industrial style details have been taken into account such as the use of sheet metal, metals and factory lamps to give it a more modern touch, always avoiding its excess to avoid the feeling of coldness.